BRAND

Japanese people are tend to have lower self-esteem
compared to other countries,
most people usually lack self-confidence
and cannot find their own strengths.

We hope that our teeth whitening service will help you
to re-recognize your inherent charm and create an opportunity
to find your potential and affirmation.

BIHAKU Whitening was born in 2015.
Until then, it was common knowledge
that teeth whitening have to be conducted at dental clinic.
The situation gives people the impression
that teeth whitening is prohibitively expensive and make people gave up.
However, nowadays, our self-whitening service is introduced in many industries
such as beauty salons, nail salons, and chiropractic clinics.

As of 2022, the member salon has exceeded 6000 stores.
BIHAKU brand is spreading not only in domestic Japan
but also expending all around the world.

Part of BIHAKU products use biomass PET tubes
instead of petroleum-based plastics.
This material use raw materials which derived from sugar cane
which makes it possible to save fossil resources
and reduce CO2 emissions during incineration.

" To make the best smile over the world."
In order to realize this corporate philosophy,
Charion donates part of the profit of our products
to children over the world.
We are dedicated to creating a future full of beautiful smiles
by holding tooth brushing seminar and providing food assistance
to children whose suffering from poverty around the world.
Charion will continue to provide supportive social activities
to make a better world.